The consultancy behind thoughtful beverage experiences for modern hospitality.

Menu architecture, operational systems, and hospitality-led training designed to help bars, hotels, and restaurants create experiences guests return for.

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As recognised in

  • The New York Times
  • Monocle
  • World's 50 Best Bars
  • The Straits Times
  • Tales of the Cocktail

projects

Beverage ProgrammeMenu DesignSpirits SelectionTraining
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ATLAS, Singapore: the home programme: eight years of menus, training, and gin curation

ATLAS Singapore is the home programme. Yana joined the bar as a barista in 2017 before stepping into the role of Beverage Director and Gin Researcher, helping shape one of the world's most recognised cocktail bars. During this time, ATLAS earned continued recognition on The World's 50 Best Bars list, alongside accolades including World's Best Cocktail Menu, Best Low ABV Menu, and a Tales of the Cocktail Spirited Awards regional nomination for Best Bar Team.

The programme spans menu architecture designed for intuitive guest navigation, beverage systems built for high-volume service, and technical training frameworks developed around consistency and hospitality. Alongside this sits a curated spirits library of over 1,500 SKUs, with a strong focus on gin research, classic cocktail structure, and modern beverage development.

  • ATLAS gin tower: over 1,300 bottles racked from floor to ceiling.
  • ATLAS martini service: etched coupe, citrus twist, lit from above.
  • Vanda Mist cocktail, an orchid-garnished signature serve.
  • The Simple Pleasures menu in print: a flat-lay of the bound edition.
  • Simple Pleasures: Old Fashioned, single rock, neat garnish.
  • Simple Pleasures: Ramos Gin Fizz with the signature tall pour.
  • Simple Pleasures: honey-forward serve in a stemmed glass.
  • Simple Pleasures: pink aperitif, served straight up.
Beach ClubMenu ConceptOn-Site Training
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W Bali, Seminyak, Bali: the beach-club brief: daytime energy meets sunset refinement

Developed during Yana's time working alongside leading hospitality consultancy groups, the W Bali Seminyak brief focused on shaping the beverage identity of the property's new beach-club concept. The programme reflects the rhythm of the space: lively, fruit-forward daytime cocktails transitioning into more refined serves as the atmosphere shifts toward sunset.

Alongside the cocktail programme sat a curated non-alcoholic offering designed around Bali's climate and the club's wellness-led environment. Beyond menu development, the project included operational preparation systems and on-site team training to support consistency, flow, and guest experience throughout service.

  • W Bali signature cocktail from the beach-club programme.
  • W Bali beachside serve, fruit-forward for daytime energy.
  • W Bali cocktail, refined for the sunset service window.
  • W Bali beach-club drink from the cocktail programme.
  • W Bali serve, built around the climate and the wellness-led environment.
  • W Bali signature cocktail, photographed for the menu.
  • W Bali cocktail, designed to read across daytime and sunset service.
  • W Bali beach-club drink, balanced for hot-climate consumption.
  • W Bali cocktail from the beverage identity Twin Spirits authored.
  • W Bali signature serve, plated for the beach-club setting.
  • W Bali cocktail, lively and fruit-forward for daytime.
  • W Bali refined sunset serve from the programme.
  • W Bali cocktail, part of the menu and operational preparation systems.
  • W Bali signature drink, photographed for the in-bar menu.
  • W Bali cocktail, designed for the wellness-led environment of the beach club.
Hotel Group APACBeverage ProgrammeOn-Site Training
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Hilton APAC, Asia Pacific portfolio: building consistency across a regional portfolio

Developed during Yana's time working alongside leading hospitality consultancy groups, the Hilton APAC Beverage Programme was designed to support properties across the Asia Pacific portfolio through a scalable framework focused on beverage quality, operational consistency, and usability. The programme combined menu development, bar best practices, and operational tools designed to support a wide range of concepts, service styles, and team capabilities.

Alongside the operational handbook sat a collection of 44 cocktails spanning classic, modern, and non-alcoholic styles, designed as a flexible framework adaptable to different property needs. The project also included menu engineering guidance, self-assessment tools, onboarding resources, and on-site training sessions to help teams implement the programme with clarity and long-term consistency.

  • Hilton APAC signature cocktail from the regional beverage framework.
  • Hilton APAC signature serve from the scalable cocktail framework.
  • Hilton APAC cocktail, one of the 44 drinks across classic, modern, and non-alcoholic styles.
  • Hilton APAC cocktail, photographed for the in-bar menu.
  • Hilton APAC drink with recipe and build sheet standardised across properties.
  • Hilton APAC cocktail, presented in the luxury hospitality service style.
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services

Beverage programmes shaped around people, service, and hospitality.

  • Operationally groundedBuilt from real-world bar operations across hotels, restaurants, and award-winning cocktail programmes.
  • Technically consideredBalanced cocktail architecture, measured consistency, and systems designed for daily service.
  • On-site collaborationProgrammes developed alongside your team, within the rhythm of your venue and service style.
  • Designed for hospitalityBeverage systems shaped around guest experience, operational flow, and long-term usability.

Concept & menu

Menu systems designed for usability, creativity, and flow.

We do:

  • ➊ Concept & narrative direction
  • ➋ Menu architecture
  • ➌ Cocktail specifications
  • ➍ Costing & profitability review
  • ➎ Balance & usability calibration
  • ➏ Print menu & collateral guidance

Training & rollout

Operational training built for modern bar teams.

We do:

  • ➊ In-bar R&D implementation
  • ➋ Recipe & build documentation
  • ➌ Batching & prep systems
  • ➍ Technical bartender training
  • ➎ Floor assessment & sign-off
  • ➏ Ongoing operational support

Strategy & ops

Operational support designed for long-term consistency.

We do:

  • ➊ Beverage performance reviews
  • ➋ Supplier & procurement evaluation
  • ➌ Spirits curation
  • ➍ Seasonal menu refreshes
  • ➎ Recipe rotation planning
  • ➏ Quarterly operational reviews
Portrait of Yana Keller, cofounder of Twin Spirits.Yana
Portrait of Thomas Budin, cofounder of Twin Spirits.Thomas
Yana & Thomas, online

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