The consultancy behind thoughtful beverage experiences for modern hospitality.

Menu architecture, operational systems, and hospitality-led training designed to help bars, hotels, and restaurants create experiences guests return for.

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As recognised in

  • The New York Times
  • Monocle
  • World's 50 Best Bars
  • The Straits Times
  • Tales of the Cocktail

projects

Beverage ProgrammeMenu DesignSpirits SelectionTraining
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ATLAS, Singapore: the home programme: eight years of menus, training, and gin curation

ATLAS Singapore is the home programme. Yana joined the bar as a barista in 2017 before stepping into the role of Beverage Director and Gin Researcher, helping shape one of the world's most recognised cocktail bars. During this time, ATLAS earned continued recognition on The World's 50 Best Bars list, alongside accolades including World's Best Cocktail Menu, Best Low ABV Menu, and a Tales of the Cocktail Spirited Awards regional nomination for Best Bar Team.

The programme spans menu architecture designed for intuitive guest navigation, beverage systems built for high-volume service, and technical training frameworks developed around consistency and hospitality. Alongside this sits a curated spirits library of over 1,500 SKUs, with a strong focus on gin research, classic cocktail structure, and modern beverage development.

  • ATLAS gin tower: over 1,300 bottles racked from floor to ceiling.
  • ATLAS martini service: etched coupe, citrus twist, lit from above.
  • Vanda Mist cocktail, an orchid-garnished signature serve.
  • The Simple Pleasures menu in print: a flat-lay of the bound edition.
  • Simple Pleasures: Old Fashioned, single rock, neat garnish.
  • Simple Pleasures: Ramos Gin Fizz with the signature tall pour.
  • Simple Pleasures: honey-forward serve in a stemmed glass.
  • Simple Pleasures: pink aperitif, served straight up.
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services

Beverage programmes shaped around people, service, and hospitality.

  • Operationally groundedBuilt from real-world bar operations across hotels, restaurants, and award-winning cocktail programmes.
  • Technically consideredBalanced cocktail architecture, measured consistency, and systems designed for daily service.
  • On-site collaborationProgrammes developed alongside your team, within the rhythm of your venue and service style.
  • Designed for hospitalityBeverage systems shaped around guest experience, operational flow, and long-term usability.

Concept & Creative Direction

Shaping beverage identities, guest experiences, and hospitality concepts.

We do:

  • ➊ Venue & beverage concept development
  • ➋ Narrative & menu storytelling
  • ➌ Guest journey & service rituals
  • ➍ Menu architecture & creative direction
  • ➎ Signature serves & experience moments
  • ➏ Print collateral & visual alignment

Beverage Systems & Rollout

Operational frameworks designed for consistency, usability, and scale.

We do:

  • ➊ Cocktail specifications & build systems
  • ➋ Batching & prep SOPs
  • ➌ Costing & profitability review
  • ➍ Technical bartender training
  • ➎ Launch support & activation
  • ➏ On-site implementation & sign-off

Hospitality Strategy & Support

Long-term operational support for evolving hospitality environments.

We do:

  • ➊ Beverage performance reviews
  • ➋ Supplier & procurement evaluation
  • ➌ Spirits curation & portfolio planning
  • ➍ Seasonal menu refreshes
  • ➎ Operational diagnostics
  • ➏ Ongoing consultancy support
Portrait of Yana Keller, cofounder of Twin Spirits.Yana
Portrait of Thomas Budin, cofounder of Twin Spirits.Thomas
Yana & Thomas, online

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