W Bali
Seminyak, Bali
Beach-club cocktails, alcohol-free serves and on-site team training.
Singapore Beverage Consultancy for Thoughtful Hospitality.
We help hotels, resorts and independent venues develop cocktail menus, train their teams and prepare for opening. We also create bespoke drinks and hospitality experiences for private activations. Based in Singapore, working across Asia-Pacific.
Our team's work has featured in
Selected Team
Beverage programmes our team has contributed to through venue roles and previous consultancy collaborations. ATLAS reflects Yana Keller’s work within the venue team from 2017 to 2025. The other entries credit work alongside other consultancy groups.
ATLAS
Singapore
Team contribution
Hilton APAC
Asia Pacific portfolio
A 44-cocktail library, property selection guidance and rollout tools.
Services
Beverage Programmes Shaped Around
Shaping beverage identities, guest experiences, and hospitality concepts.
- 01
Cocktail Menu Development
A distinct drinks identity, with the recipes, preparation and handover to bring it to life.
- 02
Bartender Training
Technical confidence and thoughtful hospitality, developed around the way your team works.
- 03
Hotel Beverage Programmes
Beverage concepts, operating frameworks and team rollout for individual properties and wider portfolios.
- 04
Private Activations
An entire hospitality concept, from the first welcome to bespoke cocktails, no-alcohol R&D and design.
Our approach and capabilities
- Operationally GroundedBuilt from real-world bar operations across hotels, restaurants, and award-winning cocktail programmes.
- Technically ConsideredBalanced cocktail architecture, measured consistency, and systems designed for daily service.
- On-Site CollaborationProgrammes developed alongside your team, within the rhythm of your venue and service style.
- Designed for HospitalityBeverage systems shaped around guest experience, operational flow, and long-term usability.
Concept & Creative Direction
Shaping beverage identities, guest experiences, and hospitality concepts.
We do:
- ➊ Venue & beverage concept development
- ➋ Narrative & menu storytelling
- ➌ Guest journey & service rituals
- ➍ Menu architecture & creative direction
- ➎ Signature serves & experience moments
- ➏ Print collateral & visual alignment
Beverage Systems & Rollout
Operational frameworks designed for consistency, usability, and scale.
We do:
- ➊ Cocktail specifications & build systems
- ➋ Batching & prep SOPs
- ➌ Costing & profitability review
- ➍ Technical bartender training
- ➎ Launch support & activation
- ➏ On-site implementation & sign-off
Hospitality Strategy & Support
Long-term operational support, team development and strategic guidance for evolving hospitality environments.
We do:
- ➊ Beverage performance reviews
- ➋ Team training & development
- ➌ Spirits curation & portfolio planning
- ➍ Seasonal menu refreshes
- ➎ Operational diagnostics
- ➏ Ongoing consultancy support
Private Activations
Hospitality concepts and bespoke drinks experiences for private brand events and celebrations.
We do:
- ➊ Hospitality concept & guest journey
- ➋ Cocktail concept & R&D
- ➌ No-alcohol cocktail concept & R&D
- ➍ Design & creative direction
- ➎ Tastings & refinement
- ➏ Preparation & service handover
Let’s make it happen
Have Something
in Mind?
Yana & Thomas
In good spirits
Bring us your brief, your big idea or the thing you’re still figuring out. We’ll work out the right next step together.